NOX

NOX is an immersive digital museum that explores the intersection between reality and the virtual world, reimagining how people experience and interact with art. By combining digital art,
artificial intelligence, augmented reality, and sensory design,
the project transforms traditional exhibitions into dynamic environments that respond to human presence.

The project includes the UX/UI design of a dedicated mobile application that connects the physical exhibition with its digital dimension. Through interactive features, personalized journeys,
and real-time interactions with selected installations,
the app allows visitors to unlock content, influence artworks,
and shape their own experience.

From interaction systems and user flows to creative direction
and visual identity, NOX creates a cohesive experience where technology becomes an integral part of the artistic narrative, transforming visitors from passive observers into active participants.