Nonvero
From concept to launch
Nonvero is an independent fashion project created and developed entirely by me, from the initial concept to its launch. The goal was
to build more than a clothing brand: to create a distinctive visual identity with its own language, aesthetic, and community.
I managed every stage of the process, including brand strategy,
visual identity, garment design, product development, production, creative direction, photography, and campaign creation.
Every element was designed to maintain a consistent narrative across the products and the overall brand experience.
Unlike a conceptual project, Nonvero was fully launched and brought to market, combining creative vision with real production
and commercial execution. The project reflects my approach
to design: creating cohesive brand experiences where identity, product, and visual storytelling work together to build an authentic and recognizable brand.
Brief me
Something.
chavescerrejon@gmail.com
[ Get in touch ]
Please feel free to contact me
to discuss your project.
I’ll make it sharper.