Finissimo

Finissimo & Fissno is a conceptual wine branding project that explores the relationship between perception, value, and accessibility. The collection is divided into two identities: Finissimo, representing
a refined and premium wine experience, and Fissno, offering a more approachable alternative for those who simply want to enjoy good wine without unnecessary complexity.

Through contrasting visual identities, the project challenges
the elitism surrounding wine culture and questions whether quality
is defined by price, expertise, or personal experience. While Finissimo embraces elegance and restraint, Fissno adopts a more direct
and accessible personality, allowing both brands to coexist within
a shared visual system.

The project includes the development of both brand identities, packaging, label design, creative direction, and product photography, creating a cohesive visual narrative that balances sophistication with accessibility and redefines how wine can be perceived and enjoyed.